Mischief @ No Fixed Address Is Adweek’s 2021 Breakthrough Agency of the Year

Few advertising agencies would see an impromptu endorsement on social media as a chance to create a new product line--especially not an endorsement that promises to show viewers how to achieve a "smooth ass hoo-ha." Most would have considered teen creator Carly Joy's viral TikTok about her personal shaving routine--which effectively doubled as an ad...