Mich Ultra debuts fruity beer and Priceline sidelines Shatner (again): Marketer's Brief

Shatner takes the backseatIt's spring-break season, and the travel agencies are ramping up the marketing. Earlier this month, Orbitz returned to TV for the first time in nearly a decade with a campaign from Havas Chicago. Now, Booking Holdings-owned Priceline is rolling out work, its first with new creative AOR Grip Limited, based in Toronto. The first spot, which stars actress Kelly Cuoco, hits on some familiar joke fodder like family reunions, barbecuing sports fans and romantic pottery sessi