Meet the Credibull, a No-Nonsense Ad Mascot for Loan-Comparison Site Credible

Fintech startup Credible, looking to compete with legacy players like LendingTree, is launching its first national ad campaign and introducing its first mascot, a hulking bovine who walks on two legs and gives no-nonsense advice on money matters. The work, which will run across TV and digital, comes from agency Engine via a brief that...