McDonald’s re-evaluates agency model

McDonald’s is re-evaluating its agency model, putting more pressure on We Are Unlimited, the agency that Omnicom’s DDB created in 2016 to handle U.S creative for the restaurant chain. “For some time, the McDonald’s U.S. marketing team has been evaluating an agency model that mirrors the significant transformation in the U.S. market,” a spokesman said in a statement. “An internal process to identify the model that is best for our business and for our custo