Maybelline Promotes New Mascara With Building-Scale AR Mirror

Maybelline New York worked with XR company Ffface.me to promote its new Falsies Surreal mascara on a building-scale AR mirror in Ukraine. The one-day augmented reality installation was featured on the side of Gulliver Mall in Kyiv. According to Ffface.me, the AR mirror was the world's largest to date, spanning a screen size of 4,000...