Matthew McConaughey drives through a purple cloud in his latest for Lincoln

Matthew McConaughey is back with another eccentric Lincoln ad. The actor, who’s been appearing in quirky ads for the Ford-owned brand for five years, in a new spot emerges from a purple cloud driving the Aviator SUV.The campaign, called "Fresh Take," will start with takeovers on Twitter and YouTube. It will make its broadcast debut during the Notre Dame vs. New Mexico football game at 2:30 p.m. EDT on NBC.The TV ad by WPP’s Hudson Rouge was directed by award-winning director Johan Re