25-09-2019 21:33 via adage.com

Mattel debuts gender-inclusive doll

Mattel is diversifying its doll lineup once again, this time with a gender-inclusive product that puts kids in the driver’s seat when it comes to appearance. Creatable World sells customizable dolls in kits with combinations of clothing, wigs and accessories.“We felt it was time to create a doll line free of labels,” said Kim Culmone, senior VP of Mattel Fashion Doll Design, in a statement, noting that Mattel’s research showed that “kids don’t want their toys
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