Mastercard grows fastest in new Interbrand value ranking

Mastercard has been tweaking its brand in recent years, and it appears to be resonating with customers. The value of the company's brand grew 25 percent to $9.4 billion, the fastest growth of any global company in 2019 according to Interbrand, an Omnicom-owned marketing consultancy that assigns a dollar value to brands based on factors like customer loyalty and financial performance. Mastercard was also listed as “top growing” in last year's ranking.The company ha