Marketers: We Don't Understand Our Tech Stack

Many advertisers are clueless about the media technology they're using to power much of their digital-media buying.That's according to a recent study by ID Comms, a U.K.-based media consulting company that runs agency pitches, media audits and offers cost tracking, digital media consulting and other services.The survey found that three quarters of respondentswhich included nearly 230 marketing, media and procurement professionals representing companies spending over $40 billion in advertising e