Marketers push the (deep) learning curve

Today’s back-to-school shopper is a constantly moving target. Promotions like Amazon Prime Day and “Black Friday in July” have created incentives for consumers to shop earlier in the year for everything from pencils to pullover sweaters to iPads. Even consumers who don’t buy during these events may consider making purchases and continue to shop or look for deals until the last minute. Successful marketers view this extended calendar as an opportunity to increase touchpoin