Macy's invests in new beauty tech

Macy's is doubling down on the beauty business this year. On a recent earnings call with analysts, the retailer's executives noted that the brand will be investing more in the category this year.The retailer is using its learnings from customer behavior online and using that to inform new fixtures and applications in brick-and-mortar. For example, Macy's found that customers liked to shop online for fragrances by scent, but inside stores, the category is arranged by perfume brand. Macy's recent