27-10-2019 05:22 via adage.com

Love it or hate it, the banner ad turns 25 today

Today marks the 25th birthday of the banner ad; a quarter century since AT&T, MCI, Volvo, Club Med, 1-800-Collect and others placed the first-ever ad buy with the online publication HotWired. We'll leave it to you as to whether you want to raise a glass or break a bottle over someone's head.If you were to raise a glass (or for that matter, break a bottle), might we suggest Zima? A public oddity when it was introduced in 1993, Zima was a carbonated, lightly-alcoholic coole
Read more »