Lone River Lures Ryan Bingham Back With New Cocktail’s Siren Song

Lone River Ranch Water--which quickly catapulted from its Far West Texas origins to national hot seller, putting its no-frills agave-based canned cocktails and the subcategory on the map--has dropped its first brand extension with a margarita-inspired drink. Ranch Rita, with 6% alcohol by volume, key lime and "hints of tequila spice," debuts with a campaign...