Live at CES: Why 2023 will be a transformative year for TV advertising

The streaming TV revolution reached a milestone in July 2022 when streaming viewership beat linear viewership for the first time. Almost as quickly, ad-supported streaming channels are poised to supersede subscription-based as the channels of choice, particularly in a recessionary environment where every dollar matters to both viewers and advertisers.Justin Evans, global head of analytics and insights at Samsung Ads, joins John Dioso, editor of Ad Age Studio 30, in Las Vegas for a fireside chat