Lessons learned from Kim Kardashian West's Kimono crisis

Kim Kardashian West eventually caved to the social media backlash that arose from her decision to brand her new line of shapewear Kimono, opting for the less culturally inappropriate Skims instead. But that doesn’t mean all brands now need to ensure their naming decisions pass muster with customers.Certainly we have entered an era in which it’s critically important to use social media for listening and learning from customers. And if your brand is not well-kn