16-10-2019 17:36 via adage.com

LeBron James is now LeBurn James

As part of Ad Age’s continuing media-about-media coverage, a quick look at an NBA superstar’s current geopolitical PR crisis: LeBron James has stepped in it—and the nation’s leading tabloid newspapers are in agreement about his punishment (part of it, anyway): He shall now be known as LeBurn James, per this morning’s front pages of the New York Post and Daily News (above). As the Post’s Yaron Steinbuch reports in a story headlined “Hong Kong protest
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