LeBron drops first PepsiCo ad, and Reddit launches in-house agency: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.King of Mtn DewKing James gets his dance moves on in his first ad for PepsiCo since leaving Coca-Cola earlier this year. Basketball star LeBron James becomes the “Salsa King” in a spot for Mtn Dew’s new energy drink Mtn Dew Rise Energy that takes a