Latino PSA Features Luchadors to Deliver Helpful Covid Info to Spanish Speakers

This spring, Daisy Exp?sito-Ulla watched as the Covid-19 pandemic spurred public health PSAs and concerned commercials offering brand reassurance. But she noticed something was missing: anything about Covid-19 in Spanish. "On the Hispanic side, we're not getting as much," said Exp?sito-Ulla, founder and CEO of the multicultural agency d exp?sito & Partners. Latinos have been...