Kroger Unveils a Private Marketplace With First-Party Targeting

Grocery chain Kroger announced the launch of a private programmatic advertising marketplace that will help further monetize its first-party data. The Kroger Private Marketplace will allow agencies and brands to apply Kroger data to programmatic campaigns. And there's a lot of data to be had--the retailer serves 60 million U.S. households each year. Meanwhile, agencies...