Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staples

Kroger is running a campaign on TikTok that lets users shop for its products within the app. With back-to-school season in full swing, the grocery chain is running a sponsored hashtag challenge, an ad format that brands can use to engage with users by encouraging them to make videos using a branded hashtag. Chipotle, for...