13-08-2019 21:08 via adage.com

Kohl’s taps Facebook to 'curate' new and emerging brands

Kohl’s may not be the first retailer that comes to mind when shoppers think of digital pioneers, but the 57-year-old company has made tech innovation a priority in recent years, piloting programs with Amazon and introducing new features like self-checkout and locker pickups. Now, the Menomonee Falls, Wisconsin-based brand is turning to Facebook as a partner in finding new brands it hopes will attract shoppers to its store and website.On Tuesday, Kohl’s announced &ldquo
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