Knob Creek’s New Short Films Pair Whiskey With Guided Reflections Led by a Meditation Expert

As brands continue to navigate the complexities of advertising amid a deadly pandemic, Knob Creek chose something new for part of its "Every Bit Earned" campaign: guided reflections. Rather than offering distraction through humor or "all in this together" sentiments, the Kentucky bourbon brand partnered with Jesse Israel, founder of mass meditation movement The Big...