16-04-2019 11:00 via adage.com

Klondike's ‘what would you do’ catchphrase is back in an online campaign

For the first time in years, Klondike is asking “what would you do for a Klondike bar?”A new online campaign stars Anna Faris testing whether people will go to somewhat ridiculous lengths for a Klondike bar. In one scenario, the actress is disguised as a seemingly serious marketer from a media company called Biovertising. She asks soon-to-be parents for the naming rights of their unborn children. In another, Faris plays a psychic who leaves one customer with Klondike bars in exchange
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