Kind's first TikTok Hashtag Challenge clocks nearly 20 million views in 24 hours

Kind this week became one of the first snack brands to create a presence on TikTok—a sign that the video-creation platform is extending beyond fashion and entertainment and becoming a place for everyday brands. On Wednesday, Kind launched a three-week Hashtag Challenge—one of TikTok’s four ad products—to promote its new Simple Crunch Bars, which hit shelves this past summer. The idea is simple enough: users can post videos emphasizing the bar’s c