Kind makes a colorful exit from grocers' fruit-snack shelves

Plenty of marketers discreetly pull products when they don’t sell well. Kind is taking the opposite approach as it stops selling its underperforming Kind Fruit Bars in stores: It’s calling out competitors.Other brands sell colorful, chewy fruit snacks that often contain corn syrup and sugar. “It’s basically a candy category posing as a healthy snack category,” Kind CEO Daniel Lubetzky says. Rather than quietly conceding defeat in a category Kind had hoped