18-09-2019 23:53 via adage.com

Kimberly-Clark reviews global baby care creative account

Kimberly-Clark Corp. has launched a creative review for its global baby care business, according to people familiar with the matter. Incumbent WPP, including longtime Huggies agency Ogilvy, is defending, with MDC Partners and possibly a third holding company in the mix.Interpublic’s FCB last year elbowed WPP and Wunderman Thompson (formerly JWT) aside to win K-C’s global family-care creative business. But it isn’t participating in any new K-C review, according to a person famil
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