Kellogg debuts a silly (but maybe also brilliant?) brand name: Thursday Wake-Up Call

Kellogg goes ‘Incogmeato’
Is it possible for a brand name to be so cheesy, so absolutely absurd, that it’s actually brilliant? Kellogg Co.’s MorningStar Farms revealed that its new plant-based faux meat line is named “Incogmeato,” and corners of Twitter erupted in giggles. “Confirm that this is not The Onion?" someone tweeted. In Ad Age’s internal Slack messaging channels, staffer and pun enthusiast Max Sternlicht riffed on similar spycraft-th