Just Egg Amps Up Its Outreach at Major Summer Music Festivals

Marketing teams for Just Egg are prepped to hand out 100,000 mini breakfast sandwiches this weekend--working around the clock if need be--at the Bonnaroo music festival near Nashville, Tenn. Their goal with the activation--as performances from Stevie Nicks, Tool, Machine Gun Kelly, Roddy Ricch and other A-list artists serve as the backdrop--is to convert as...