Jonas Brothers get plastered on Coors Light bottles: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com.Coors Light is a sucker for the Jonas Brothers. The pop band, whose single “Sucker” has helped fuel a comeback, will feature in limited edition packaging on the MillerCoors brew. The trio appears inside the brand’s usual Rocky Mountain image like some sort of boy band version of Mount Rushmore.