19-07-2021 19:30 via feeds.adweek.com

JCPenney’s New Clothing Line Includes Products for Kids With Disabilities

Not long ago, if a consumer was in need of adaptive clothing--say, pants with an opening for a dialysis catheter--they would likely have to shop at a medical supply store. Clothing brands are beginning to realize, however, the potential not only for embracing inclusivity in their marketing, but also the growing opportunity to sell adaptive...
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