It's time to stop putting our agency talent in little boxes

As we grow our talent base and teams as agencies, we know that talent is scarce. If enough talent doesn’t exist, we look within or in unlikely places to see what talent we can develop. And this is where we see a problem.Young talent comes out of school with wide eyes and high hopes. Their eyes are often bigger than their stomachs, as they want to take on colossal branding challenges and become strategic marketers who will change the face of advertising forever.That talent comes into the wo