22-06-2020 22:43 via feeds.adweek.com

It’s (Mostly) Official: Lego Is the World’s Most Loved Brand

Scholars and philosophers throughout the ages have maintained that love is an emotion beyond measure. But what about brand love--the affection that consumers feel for the goods and services they can buy? That emotion, apparently, will readily submit to science. Case in point: Social analytics firm Talkwalker has just released its list of the world's...
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