'It gets late early out there': Sports Media Brief
Welcome to a special calamity edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast / cable / streaming, sponsorships, endorsements, gambling and tech.WelpPerhaps the primary function of sports, that timorous hive of superstition, is to serve as a reminder that things can go wrong, and disastrously so. Surrendering to optimism is an invitation for chthonic forces to start doling out a whole
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