Is your brand 'cool' enough for Coachella or SXSW?

Festivals aren’t just meccas for concertgoers to sweat through flower crowns and multiple layers of costume material. They’re also now experiential marketing havens for brands looking to reach a wider audience.These events serve as a springboard for providing engaging marketing experiences. Everyone from LinkedIn to Vice to Rent the Runway attends SXSW, for example, making the event ideal for brands of all stripes. Slightly smaller festivals like Bonnaroo, which attrac