Intel taps B2B marketer as new CMO

It’s back to business at Intel. The tech company announced Monday it has tapped Karen Walker, a veteran tech industry marketer most recently at Cisco, as senior VP and chief marketing officer, filling a position vacant for more than a year.The news of Walker’s appointment comes nearly a year after the dismantling of Intel’s internal agency, Agency Inside, as the chipmaker switched its strategy to be less business-to-consumer and more business-to-business. An award-winning creat