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The COVID-19 pandemic has forced some brands to radically change their marketing plans for 2020 (see here for a continually updated blog detailing how brands are reacting to the new normal and here to see how agencies are dealing with the changing ad landscape). More recently, the Black Lives Matter protests that arose due to the recent killings of George Floyd, Breonna Taylor and Ahamud Arbery—and even more in the weeks since activists took the streets to march against racial injustice&md