Inside The Collapse of Ad Tech’s ‘Once in a Lifetime’ Merger

Key Insights: Regulatory scrutiny took longer than expected, putting pressure on financing. Taboola attempted to renegotiate a $250 million payment to Outbrain down to $100 million. The collapse in ad spend due to Covid-19 altered the priorities of Outbrain and Taboola's potential client base. It was meant to be a merger that would drive "meaningful...