Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials

The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability credentials--while also adapting to the post-pandemic realities of car buying. Although it saw revenue decline 7.76% in 2020--dropping from about $128 billion to $118 billion--Mercedes...