Inside Amazon's pitch for new audio ads in music on Alexa devices

Click to view the pitch deckAmazon is quietly asking top brands to participate in its early tests of music ads, representing the e-commerce giant's first steps toward offering paid product placements within its Alexa voice-activated ecosystem. In a pitch deck obtained by Ad Age, Amazon offers an exclusive opportunity to try "audio ads," guaranteeing brands would reach a million listeners. The test run was free for the advertisers, and Amazon invited Colgate, L'Oré