Inmar Intelligence on Influencers Being Vital to a Social Commerce Strategy

It's happened to the best of us: scrolling through Instagram, TikTok, or Pinterest without any specific aim that ends in a purchase we didn't expect to make. For Leah Logan, vice president of social commerce at Inmar Intelligence, that's how she knows the platforms--and the influencers rising in prominence across them--are doing their job. "People...