Increase in online shopping accelerating race for customer loyalty, research finds

The Digital Business Collective is encouraging FMCG brands to invest in their online experiences in order to take back control of their product sales. London 10th, December, 2020: The Digital Business Collective (DBC), an initiative involving BORN, and dotdigital to help FMCG brands drive direct customer engagement by accelerating digital channels and initiatives, today announces the results of a study which found that the pandemic-induced boom in online sales has left FMCG brands vulnerable -..