In recession, lean into your brand, says Ally's Andrea Brimmer

As marketers descended on Orlando for the Masters of Marketing conference, the Dow had taken a significant tumble, but Andrea Brimmer, chief marketing and public relations officer at Ally, is confident that recession isn’t around the corner. “We don’t see any signs in the data” that a downturn is imminent, she says in this video interview, noting there is healthy consumer spending and consumers are paying back their debt. However, she says, it’s always a good i