22-10-2020 21:25 via feeds.adweek.com

Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing

Impossible Foods, best known for the faux burgers it sells at grocery stores and through fast food chains like Burger King, has created a non-dairy milk substitute while continuing to work on plant-based alternatives to steak, bacon, fish and chicken. The Silicon Valley-based startup, which has raised $700 million this year as its retail sales...
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