Impossible Finds a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash

It takes four minutes to drive through the typical Los Angeles car wash. Coincidentally, it also takes four minutes to cook a plant-based Impossible burger. Impossible Foods found a way to tie them together, somewhat, this week as it dipped cautiously back into experiential marketing with "The Great Patty Pickup Party." The event was staged...