19-09-2019 19:00 via adage.com

Impossible Burger to make (California) supermarket debut

The Impossible Burger is coming to a grocery store near you.
 
The meat-imitating burger that “bleeds” will make its retail debut Friday at Gelson’s Markets, a 27-store grocery chain in California, with plans to expand to the East Coast later this month and nationwide next year.
 
At launch, Impossible Foods is selling a 12-ounce pack of plant-derived ground “beef” that will sit next to conventional animal-based beef in Gelson’s meat and pre-pack del
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