IAB forecasts slowing growth in U.S. digital ad revenue

U.S. digital ad revenue grew to $58 billion for the first half of 2019, up 17 percent when compared to the same time last year, according to the Interactive Advertising Bureau's twice-yearly report, which was prepared by PwC.  Despite the increase, a closer look at the report shows potential headwinds that may lead to the industry's first decline in 10 years. Although revenue increased year-over-year in 2019, the 17 percent uptick was lower than the last half of 2018. PwC says thi