Huggies ‘10-second’ ad claim dries up after Pampers challenge: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com.Kimberly-Clark Corp. will permanently discontinue a claim that Huggies Snug & Dry diapers go from “Wet to Dry in 10 Seconds” (or less) following a challenge by rival Procter & Gamble Co.’s Pampers before the National Advertising Division. Huggies agreed to ditch the claim, whose fine print sa