HP taps Goodby to highlight the dangers of digital obsession

A dancing baby throws up rainbows, a bearded man masquerades as a cartoon rabbit, emoji conversations replace text and couples are glued to their separate phones while next to each other in bed. The new ad for HP seems painfully close to reality, which is why the ending, in which a small girl gazes at a phone screen and the ending title cards “Have we lost touch with what’s real? Let’s get it back,” is especially poignant.The spot concludes with a shot of a bulletin board