How your e-commerce brand should be preparing for Black Friday and Cyber Monday

For many e-commerce startups, Cyber Monday and Black Friday are anticipated as the biggest sales event in their calendar year. It’s the whole shebang.Cyber Monday in 2018 alone brought in over $7.9 billion in revenue, thus becoming the highest U.S. e-commerce sales day in history. In 2018, Black Friday accounted for $6.2 billion in revenue, with more than $2 billion coming in from smartphones, and the average order value across the U.S. was $138.Cyber Monday and Black Friday might just be