19-11-2020 21:20 via feeds.adweek.com

How Visa Pivoted Its Marketing When the Tokyo Olympics Were Postponed

One outcome of the coronavirus pandemic is that two Olympic games will now occur within just months of each other. The International Olympic Committee's postponement of the 2020 Tokyo Summer Games to July 2021 means that the 2022 Winter Games in Beijing will happen just seven months later. For the IOC's presenting partners, including Visa,...
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